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Bonnie Recca
Bonnie Recca's 20 plus years of experience in providing fully integrated media communications solutions for a wide variety of clients ideally positions her to evaluate the services offered by media companies. She has a current understanding of what is necessary to provide the most contemporary tools and approaches to media, which she applies to her Consulting practice and teaches at New York University.
Bonnie has developed a specialty in marketing to the 45plus consumer, a group often underserved by traditional marketers, despite the fact that they are the wealthiest, largest and fastest growing segment of the U.S. population. Her experience at Bates Worldwide, as SVP, Director of Media Planning included a broad range of targets, representing all ages and ethnic backgrounds. Her client experience included Pfizer, Masterfoods, T. Rowe Price and Ralston Purina. She has worked with brand teams, planners, buyers and sellers to provide multi-media communications platforms utilizing both traditional and non-traditional vehicles to ensure effective contacts with the consumer.
She has worked with and evaluated the offerings of many of the leading media agencies including Mindshare, Zenith, Optimedia, PHD and many others. This knowledge base allows for an insightful evaluation of proposals.
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