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Best Practices

Alan Krinsky Associates is a signatory to the “Rules of the Road” guidelines for agency search consultants. We adhere to the established rules embraced by the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA).

Our agency search process incorporates elements which provide an even playing field among agency contenders. Every effort is made to continue this competitive framework throughout the search process until a new agency is assigned.

Any information received from a marketer and/or advertising agency is held in strict confidence by all principals of Alan Krinsky Associates and by its strategic partners through non-disclosure agreements.