Your Pitching Style: “Power or Pitfall?”
People like to do business with people they like. Learn how to respond appropriately to clients' verbal, visual and body cues so that your presentation is as professionally persuasive and personally compelling as possible. The Styles theory you will learn in this program will give you an extra edge in shaping your story, fielding questions, and strengthening relationships to help you advance your ideas and win business.

Moving the Needle: Polishing Presentation Skills
Building presentation skills requires specific expertise. Regardless of how competent executives are, they need to be equally strong in the ability to communicate their messages. Without a persuasive presentation, the best ideas can often fail in the embryonic stage. This program will provide tips, techniques, and strategies for increasing confidence and competence before groups in high stakes presentations.

Wow an Audience: Public Speaking
An invitation to speak in a public forum can be a golden marketing opportunity for an advertiser. Learn how to turn an audience of passive listeners into a group of prospects eager to follow up with you after your talk. This is a critical element to a successful new business presentation.

Consultative Selling
Call it probing. Call it discovery. Call it consultative selling. There is a critical difference between questioning for information and a questioning strategy that builds trust and earns you the right to a prospect's business. Learn the difference between the two so that ultimately you are in the most advantageous position to pitch the ideal solution to your client.

RFID: the Future is Now!
The most important marketing tool since the advent of the bar codes and POS scanning is about to change everything. Wal-Mart, the Department of Defense and Homeland Security are forcing manufacturers into compliance with RFID by the end of 2004. Microchips with miniature antennas will replace or supplement barcodes starting on shipping containers and eventually moving to tagging at the item level with electronic product code (ePC). A management briefing covering the technology, the benefits, major issues and implications for marketers and advertising agencies.