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Mission
To facilitate optimal relationships between agencies and advertisers by properly aligning capabilities, goals, and expectations. Latest From AKA In light of the economic downturn, our consultancy places added value on procurement. ROI has become an area of greater interest to the advertising community. As we predicted a few years age, more advertising business has been in play since the increased involvement of procurement. We have modified our search process to accomodate this change. AKAhas added workshops to educate agencies and marketers about working collaboratively throughout the procurement process. Agency Searches – An Update We recently completed a highly complex agency review for the national prescription supplier, MEDCO Health Solutions. This search represented unique approaches to agency consolidation. We utilized the agency Holding Company model that combined a group of agencies to deliver the capabilities that were required. This approach provided greater efficiencies and reduced costs to the client. Waterford Crystal assigned their domestic business to Cossette Communications under the shared leadership of Sally Kennedy and Bill Oberlander. AKA searched for a unique mix of agencies that carried extensive luxury goods experience – targeted to dual audiences. Wedgwood/Royal Daulton is currently utilizing the services of AKA to manage a similar review in the luxury goods sector. New York area agencies are under consideration to represent this venerable line of best-in-breed crystal and china.
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Alan Krinsky Associates
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